From the shop to the screen, without losing the experience. Premium sourcing, a daily seasonal board, and everything the counter offers, now one tap away.
since 2012 100+ products and counting saifi village faqra, weekends now open in marsa al arab, dubai butcher & fishmonger the board changes every day
since 2012 100+ products and counting saifi village faqra, weekends now open in marsa al arab, dubai butcher & fishmonger the board changes every day
since 2012
A butcher, a fishmonger, and a table between them.
Established in 2012 as a response to private client demand, Meat the Fish began as a premium meat and fish home delivery service. What grew around it is a market, a kitchen, a shop and a neighbourhood ritual, from Saifi to the mountains of Faqra to the Dubai waterfront.
Today the counters carry over 100 products and counting: Australian beef, French lamb, Dutch veal, French chicken, Japanese oysters, fresh fish from the English Channel and more. The menu is written each morning, and the counters decide it.
100+ products from land and sea, premium sourced
A seasonal board that changes daily
Restaurant, butcher, market and shop in one
Saifi Village, Beiruttoday's catch, on slate
no apps, no middlemen
Order directly from the counter.
Delivery or pickup, from the location nearest to you, with today's board exactly as it stands. Try the proposed ordering journey below.
This is a working demonstration of the proposed journey. No real order is placed.
land, sea & season
Today's board.
Written this morning, gone by tonight. Filter by where it comes from.
swipe the board →
Signature
Black Bao
Charcoal bun, crispy katsu, herb pesto, pickled radish, lime aioli.
$14
Daily catch
Catch of the Day
Whatever the sea sent this morning, grilled, pink peppercorn, charred lemon.
Market
Sashimi Board
Organic salmon, akami tuna, hamachi and the day's selection, cut to order.
$28
The Butcher's Cut
Dry-aged strip from the counter, flaked sea salt, served terrace style.
$32
Linguine Vongole
Fresh clams from the ice counter, white wine, garlic, parsley.
$22
Oysters on Ice
Half dozen, ponzu mignonette, lemon, on the blue-rim enamel.
$19
This season
Baja Trio
Three of the week's tacos, corn salsa, avocado, enamel tray and all.
$17
…and whatever tomorrow brings
The full board lives in the shop window each morning. On the production website it updates itself, straight from the kitchen's daily sheet.
find us
Visit us.
Every location, with its live status. No guessing, no outdated hours.
swipe through the locations →
Open now · until 11 pm
Saifi Village, Beirut
The flagship. Restaurant, butcher, fishmonger, market and shop, side by side.
The counters, shelves and fridges of Saifi, stocked as they appear on @mtfhome: over 100 products from tinned conservas to the butcher's counter. Reserve for pickup, or add to a delivery.
shelf by shelf, like being there
Balik Smoked Salmon
Caviar House & Prunier · specialty fridge
The Can Collection
Berthe · Santa Catarina · Olasagasti tuna
La Brujula Conservas
Galician sardines & scallops, hand-packed
The Daily Catch
English Channel fish · Japanese oysters
The Butcher's Counter
Australian beef · French lamb · Dutch veal
The Caviar Fridge
Selected tins · by reservation
The Saifi Box
Conservas, cuts & pantry, boxed to gift
regulars welcome
the captive edit
More than what's on the table.
Selected Captive pieces, available at Meat the Fish Saifi. Apparel, caps and limited collaborations, stocked where the fish counter meets the clothing rail.
swipe the rail →
Limited drop
Captive × MTF Tee
Heavyweight cotton, washed black, back print.
S – XL · $38Available at Saifi
In-store only
Cap, Ecru
Embroidered fish, unstructured six panel.
One size · $24Available at Saifi
Linen Shirt, Natural
Loose cut, shell buttons, made for terrace weather.
S – XL · $56Available at Saifi
Drop 02 · soon
Market Tote
Waxed canvas, fish stamp, built for the Saturday run.
$18Notify me
Discover selected Captive apparel in store at Saifi, or through Captive's official store. The final presentation will reflect the confirmed relationship between the two brands.
the meat the fish story
Chapters, not branches.
2012 · the beginning
A delivery service for private clients
Established in 2012 as a response to private client demand, Meat the Fish begins as a premium meat and fish home delivery service: the best of the land and the sea, brought to the door.
the counter
Saifi, Beirut
The service becomes a place. A butcher and a fishmonger open a counter together, the shelves grow past 100 products, and the daily board becomes a neighbourhood ritual.
the crossing
London
The concept travels. London represented an important chapter in Meat the Fish's international journey, proof the idea speaks more than one language. That chapter is now closed, and lives here in the story.
Archived chapter
the mountains
Faqra
Summer moves to the mountains, and so does the counter. A seasonal terrace under the sails, weekends only, June through September.
the waterfront
Dubai, Marsa Al Arab
The newest chapter, now open on the Dubai waterfront. Premium sourcing and a daily seasonal menu, from the counter to the marina.
Now open
fresh this week
Latest drops & seasonal updates.
Food
Oyster Nights, Thursdays
Half-dozen and a glass, on the terrace, while the ice lasts.
auto-expires when the season endsFashion
Captive Drop 02
The tote and a new cap colour land at Saifi this month.
notify list openSeasonal
Faqra Weekends
The mountain terrace is open Saturdays and Sundays until the end of September.
status managed from the cmsShop
First-Press Olive Oil
This year's pressing from the Koura valley has reached the shelves.
while stock lasts
in one hand
Built for the phone in the queue.
Most customers will meet this website on a phone, standing outside Saifi or scrolling from the couch. The concept is designed mobile-first: the board, the basket and the checkout all work with a thumb.
One-tap reorder of the usual
Location and status visible before anything else
The daily board, readable without pinching
WhatsApp-friendly links and sharing
9:41
Saifi · open now
Black Bao$14
Oysters on Ice$19
Sashimi Board$28
The Butcher's Cut$32
Basket · 2 items · $33
The experience shouldn't end when you leave the restaurant.
And it shouldn't disappear when you visit the website. Order directly, browse the shop, catch the next drop.
What you have just experienced is a proposed digital direction for Meat the Fish. The following section explains how this concept becomes the complete production platform: scope, process, timeline and investment.
Meat the Fish has already created an exceptional food, retail and lifestyle experience. The next step is a digital platform that reflects it accurately, sells through it effectively and evolves with it.
01
The digital opportunity
Meat the Fish has built a remarkably strong physical brand. The food, the interiors, the product quality and the creative identity feel premium and highly considered. The current digital presence does not yet communicate the same level of quality, depth and attention to detail, and the contrast between the two experiences is significant.
There is also an opportunity to make location information easier to maintain, bring ordering directly into the website, and better present the wider retail and lifestyle experience found at locations such as Saifi.
The website today
Functions mainly as an informational page
Presents London as active after its closure
No direct ordering; customers routed to third parties
The Saifi shop, retail and fashion are invisible online
Menus and hours require a developer to update
No difference shown between locations and seasons
The proposed platform
A brand experience that matches the counter
Live location statuses, London preserved in the story
Direct ordering: delivery, pickup, upsells, reordering
At the Shop and the Captive Edit, presented editorially
A CMS the team updates in minutes, no developer
Seasonal logic: Faqra opens and closes itself
02
Commercial objectives
Sell directly. Food orders, retail products, apparel and gift cards through the brand's own platform, improving margin and owning the customer relationship.
Stay accurate. A single source of truth for hours, menus, prices and location statuses, with scheduled changes and automatic expiry of temporary announcements.
Cross-pollinate. A customer checking the lunch menu discovers a Captive tee. A customer arriving from a fashion post books a table. The website bridges both behaviours.
Be found. Technical and local SEO, structured data and answer-engine-ready content, so the brand surfaces in both classic search and AI search.
Own the data. Accounts, order history, email and WhatsApp remarketing, abandoned-cart recovery.
03
Full project scope
Core Website & CMS
Strategy & information architecture
UX/UI design & motion design
Responsive development
CMS with draft & approval workflow
Location pages with status logic
Menu presentation & content integration
The Daily Board: a custom menu the team edits each day, published automatically
Analytics, testing & launch
Direct Web Ordering
Location-based ordering, delivery & pickup
Menu & product configuration, modifiers
Cart, checkout & payment gateway
Order notifications, POS or kitchen integration where technically possible
Delivery zones & partner integration
Customer accounts, promo codes, upselling
Retail & Fashion Commerce
Captive product presentation
Apparel variants, sizes & inventory
Retail checkout, shipping or in-store collection
Order management & stock synchronisation
Product-drop functionality
SEO & AI-Search Foundation
Technical & local SEO, location optimisation
Structured data & search-friendly menus
AI and answer-engine content structure
Performance optimisation
Analytics & measurement setup
Food ordering and retail commerce remain visually connected but operationally distinct. Food orders carry location, kitchen and delivery logic; fashion and retail orders carry inventory, sizes, shipping and returns. The platform is architected for both from day one.
04
A website that stays accurate
The team manages locations, hours, menus, prices, availability, announcements, collections and events without a developer. Statuses are structured, scheduled and, where appropriate, automatic. Below is a working sketch of the admin experience, try changing a status.
meatthefish.com/admin · Locations
Location
Status
Hours
Menu
Saifi VillageBeirut · flagship
Tue – Sun · 12–23
Daily board · synced
FaqraSeasonal terrace
Sat – Sun · 10–20
Terrace menu · auto-expires 30 Sep
Dubai, Marsa Al ArabWaterfront
Daily · 12–23
Daily board · synced
LondonInternational chapter
Permanently closed · archived to Story
—
—
Scheduled opening & closing dates
Automatic expiry of temporary announcements
Centralised hours, addresses & phone numbers
Location-specific menus & seasonal auto-removal
Draft & approval workflows
Periodic review reminders & clear ownership
Customers switch between Lebanon & Dubai in one tap, currency and menu included
New locations plug into the ordering system in minutes, anywhere in the world
05
SEO & AI-search preparation
Search is changing: customers now ask Google, ChatGPT and Instagram the same questions. The platform is structured so every answer, "best seafood in Beirut", "is Faqra open this weekend", "where to buy Captive in Lebanon", resolves to Meat the Fish with accurate, current data.
Local SEO
Location pages, Google Business alignment, consistent hours and addresses everywhere.
Structured data
Restaurant, Menu, Product and Event schema so search engines read the board like a customer.
Answer-engine content
Question-shaped content blocks that AI assistants can quote accurately and attribute.
Performance
Fast loads on Lebanese mobile networks, image pipelines, Core Web Vitals budgets.
06
Process & timeline
Most agencies would schedule what you've seen here across six to nine months. This project is built with a modern, automation-first production pipeline, the same approach that produced the working concept you just experienced, so the calendar compresses without compressing the quality.
Week 1
Discovery
Systems review: POS, payments, delivery operations, inventory, content. Final scope confirmation.
Weeks 2–3
Design
UX architecture, UI design across desktop and mobile, motion design, content planning with the team.
Content entry, photography integration, structured data, local SEO, analytics.
Week 8
Launch & training
Testing, deployment, staff training on the CMS and order management, handover documentation.
Two months, maximum. The complete platform, ordering and commerce included, is live within 8 weeks of kickoff. If the engagement starts with the website alone, delivery drops to a fraction of that.
07
Deliverables
Complete production website, desktop & mobile
CMS with roles, drafts & approvals
Direct ordering with payments & notifications
Retail & fashion commerce with inventory
Location & menu management system
SEO & structured-data implementation
Analytics & measurement setup
Staff training & documentation
30-day post-launch support window
08
Quotation
This figure is not for an ordering system alone. It covers the complete informative brand website, the story, the locations, the daily board, the retail and fashion showcase, with direct ordering built right inside it, exactly as you have experienced here. A platform of this scope is normally quoted as four separate projects and delivered over most of a year. This proposal is one project, one build, one figure. It is not a menu to pick from: everything you have just experienced is included.
The usual route
More time. More money. More meetings.
Months of discovery calls before an agency even understands the brand
Four separate workstreams, delivered over most of a year
Every update billed after launch
And meanwhile, a big cut of every delivery order keeps going to third-party apps
This proposal
The complete platform
$15,000
No discovery marathon: I already know the brand's image and where it stands, this concept is the proof
Everything below, delivered together, live in 8 weeks maximum
Ordering on your own platform: no aggregator commission, every order's revenue is yours
The Daily Board menu system, on the house
The Informative Brand Website & CMSThe full brand experience: story, locations, daily board, menus, strategy, design, motion, launchIncluded
Direct Ordering, Inside the WebsiteDelivery & pickup, cart, checkout, payments, accounts, upsells — no third-party appsIncluded
Retail & Fashion CommerceProducts, variants, inventory, drops, shipping or collectionIncluded
SEO & AI-Search FoundationTechnical & local SEO, structured data, answer-engine content, analyticsIncluded
The Daily Board A custom menu system: the team edits tomorrow's board in minutes, and the website updates itself every morning, per locationFreeon the house
One platform, delivered complete$15,000
Payment schedule
40% on approval, to begin
60% once the work is completed and approved, before the site goes live
Optional monthly services
Maintenance, menu & product updates
SEO content & AI-search monitoring
Campaign landing pages & reports
Pricing shaped to your needs, on the call
This quotation covers the complete production and implementation of the proposed Meat the Fish digital platform. The interactive experience shown in this presentation is a concept demonstration intended to communicate the proposed design, customer journey and functionality. Final technical scope and integration costs will be confirmed after reviewing the existing restaurant systems, payment requirements, delivery operations, product inventory and content structure.
09
Why this, and not an agency
01 · speed
Two months, not two seasons
Agencies quote six to nine months for this scope. The complete platform ships in 8 weeks maximum, and you're not reading a promise: the working concept you just experienced was built at that same pace.
02 · one line, always open
Message me at 1 am. I'll answer.
No account managers, no ticket queues, no "the team will get back to you." You talk directly to the person designing and building the platform, at whatever hour the restaurant business actually runs on.
03 · a customer first
I knew the counter before the brief
I'm a regular. I know the board changes every day because I've read it standing outside Saifi. I only take on brands I genuinely love, and it shows in every detail of the work above.
04 · quality & hunger
Revised until you love it
The standard is the highest I can reach, and I'll rework the details as many times as it takes. I'm building a name, and this platform is the kind of work I want my name on. That works entirely in your favour.
10
Terms & exclusions
Development begins after written approval and the initial payment.
The interactive concept is a demonstration; operational systems (payments, POS, delivery, inventory, CMS) are built during production, not before.
Third-party fees (payment gateway, hosting, delivery partners, POS licences) are billed at cost and are not included above.
Photography: the brand provides existing images, or shoots new ones in-house following a detailed, section-by-section shot list I prepare, so nothing is left to guesswork and no agency photo budget is needed.
Features may be refined following discovery and technical assessment.
The Captive presentation will be finalised once the commercial relationship between the brands is confirmed.
Your physical brand is exceptional. Let's build its digital equivalent.
From the quality of the food to the design of the spaces, Meat the Fish has created an experience customers recognise immediately. This proposal brings that same standard online: storytelling, accurate locations, direct ordering, retail, fashion and modern search visibility, in one platform.
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